Memry is local-first. Your collections live on your device, and optionally sync through your own iCloud — never on our servers.
Memry ("we," "our," or "us") respects your privacy. This Privacy Policy explains how Memry handles information when you use our iOS app and website.
Your collections, items, photos, notes, dates, and locations are stored on your iPhone — by default, that is the only place they live. If you turn on iCloud sync for Memry in iOS Settings, the same content also syncs across your Apple devices through your own iCloud (via Apple's CloudKit framework). Either way, Memry does not run a server for your content, and we use no analytics, crash-reporting, advertising, or cross-app tracking SDKs of any kind.
Memry is designed to involve as little information as possible. Depending on how you use the app, the following may apply:
When you first sign in, Apple shares a stable Apple user identifier, the name you choose to share, and an email address you choose to share (which may be a private relay address Apple generates — Hide My Email). These are stored only inside your iPhone, in the operating system's secure on-device storage (Keychain). Memry does not transmit them to any server we operate, and if you choose Hide My Email, we never see your real address.
These identifiers are used solely to recognize that you are signed in on this device, display your name in the app (if you chose to share one), and show which account is signed in on the Settings screen.
Collections, items, notes, dates, locations, tags, photos, and theme preferences you create are stored locally on your iPhone. If you have iCloud sync turned on for Memry, the same content also syncs to your other Apple devices through Apple's CloudKit framework, in your own iCloud account — not in any account belonging to Memry.
With your permission (granted through standard iOS prompts), Memry can read photos from your library or use your camera to attach photos to items. Photos are copied into Memry's local app directory on your device and, if iCloud sync is on, synced through your own iCloud. Memry never uploads them to its own servers, does not share them, and does not analyze them for any purpose other than displaying them in your collection.
With your permission, Memry can tag an item with your current location while you are using the app. Memry requests only Core Location's "when in use" authorization — it never asks for background or "Always" location access. Reading your location and turning coordinates into a place name are done on your device by Apple's Core Location framework. Location data is stored locally and optionally synced through your own iCloud — Memry never receives it.
If you subscribe to a paid plan or make a one-time purchase, the transaction is handled entirely by Apple's StoreKit framework. Memry stores only your current entitlement state on your device. We do not receive or store your billing information.
Memry uses only local notifications — gentle reminders to revisit older memories and a weekly review prompt, scheduled by your iPhone. There is no push notification server, and Memry does not receive or store a device push token.
Memry includes no analytics SDK, no crash-reporting SDK, no advertising SDK, and no cross-app tracking. We use no third-party SDKs of any kind for telemetry. If you opt in under iOS Settings → Privacy & Security → Analytics & Improvements → Share With App Developers, Apple may share aggregated, anonymized crash and performance reports with developers through Xcode Organizer; those reports are governed by Apple's own privacy controls and do not identify you. You can turn this sharing off at any time in the same iOS setting.
When you tap "Delete account" inside the app, Memry sends a short-lived Apple authorization code to a small Cloudflare Worker we operate. The Worker uses this code exclusively to ask Apple's Sign in with Apple service to revoke our authorization token, then immediately discards it. The Worker keeps no database, writes no logs, and stores no part of your email, user ID, or any other identifier. This is a single, transient, real-time exchange.
If you email support@memryworld.com, we receive the address you wrote from (real or Hide My Email relay) and the content of your message. We use this only to respond to you and to keep a reasonable record of the conversation.
We use information to:
Your collections, photos, notes, locations, and other personal content belong to you. They live on your device and, if you have iCloud sync turned on for Memry, in your own iCloud account. We do not access, sell, share, or monetize them. We do not train any model on your content.
Photos and camera. With your permission, Memry can access your photo library to attach an existing photo to an item, or use your camera to take a new photo to attach. Photos you add — including any embedded metadata they may carry (such as date, time, or GPS coordinates) — are stored locally on your device, and synced to your other devices through your own iCloud if iCloud sync is on. Memry does not upload your photos to its own servers, does not share them, and does not analyze them for any purpose other than displaying them in your collection.
Location. With your permission, Memry can tag an item with your current location while you are using the app — Memry only requests Core Location's "when in use" authorization, never background or "Always" location access. Location is read and reverse-geocoded by Apple's Core Location framework on your device. It is stored locally and optionally synced through your own iCloud — Memry never receives it.
Revocation. You can revoke camera, photo library, or location permissions at any time in iOS Settings → Memry, without affecting items you have already saved.
We do not sell, rent, or share your personal information for advertising or any other commercial purpose. Because your content lives on your device and (optionally) in your own iCloud, there is essentially nothing for us to share. We may share limited information only when necessary to:
Memry is built on Apple platform services and uses essentially no other third parties:
We do not use third-party advertising, ad networks, analytics SDKs, crash-reporting SDKs, or cross-app trackers.
Because your content is stored on your device and (optionally) in your own iCloud, you control how long it is kept.
We will respond to verified email-based deletion requests within 30 days.
You can delete your data in three ways:
You can also revoke Memry's Sign in with Apple access at any time in iOS Settings → [your name] → Sign in with Apple.
Depending on where you live, you may have rights to access, correct, port, delete, restrict, or object to processing of personal information about you. Because your content lives on your device and (optionally) in your own iCloud, most of these rights are already in your hands — you can view, edit, export (via standard iOS tools), and delete your data without contacting us. For anything we cannot satisfy on the device alone, contact support@memryworld.com.
California residents (CCPA / CPRA). We do not sell or share personal information for cross-context behavioral advertising. You have the right to know what we collect, to delete it, to correct it, and to non-discrimination for exercising these rights.
EEA, UK, and Switzerland (GDPR / UK GDPR). We rely on your consent (for example, Sign in with Apple, photos, and location permissions) and on the performance of our agreement with you (to operate the app) as our legal bases for processing. Any limited personal data we hold is processed under Apple's standard contractual arrangements for any transfers outside your region.
Memry is not directed to children under 13, or the equivalent minimum age of digital consent in the user's jurisdiction (for example, 16 in parts of the EU and UK). We do not knowingly collect personal information from children below those ages. If you believe a child has provided personal information, contact support@memryworld.com.
Memry relies on Apple's platform security: Sign in with Apple, on-device secure storage (Keychain), iOS sandboxing, and encrypted iCloud storage and transport (for users who opt into iCloud sync). The account-deletion Cloudflare Worker uses TLS for all transit. No method of transmission or storage is completely secure.
We may, in the future, build a small server-side account directory to support optional features such as product update emails, account recovery, win-back emails, or cross-platform accounts beyond iCloud. If and when we do, we will:
Until that happens, the practices described in this document — local-first storage, no analytics, no Memry-run content server — are what is in place.
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new "Last updated" date.
For privacy questions, support requests, or data deletion requests, contact support@memryworld.com.
For general inquiries, contact info@memryworld.com.